 |
Clients |
| |
 Adirondack Regional Tourism Council |
| |
Objective: Increase the name recognition of the Adirondack region by showcasing all that the area has to offer. Spread visitors throughout the region during all seasons of the year.
Strategy: Develop and refine key messages to use consistently throughout all public relations initiatives. Focus on both national and regional media with various angles to relay the Adirondacks’ point of differentiation to an expanding audience.
Results: Garnered media attention in national, regional and local publications: travel magazines; sections of daily newspapers in Northern NJ, Eastern PA, metro NY; outdoor-lifestyle magazines; online travel media; and on television. Our direct effort has helped to develop stories in a number of targeted media outlets, including: The New York Times, WSJ. Daily News, Bon Appetit, O, the Oprah Magazine, Albany Times Union, New York Post, Travel Channel, Backpacker, and The Today Show.
In the first two years, this campaign garnered over $30 million in PR exposure.
|
| |
|
| |
|
|
